VISUAL MERCHANDISING

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VISUAL MERCHANDISING •

CAMPAIGN DRIVEN • STRUCTURAL DESIGN • GRAPHIC DIRECTION • PROTOTYPE REVIEW • PREPRESS OVERSIGHT

TROUBLEMAKER MASCARA
IN-STORE TAKEOVER

UD-TM_VM_0000_3-tier-copy.png
UD-TM_VM_0001_gondola.png
UD-TM_VM_0004_ntu.png
UD-TM_VM_0005_TM-TOWER.png
UD-TM_VM_0002_3-tier.png
UD-TM_VM_0003_decal.png

NAKED SHAPED + EYE TREND
ULTA ENDCAP

UD-ShapedEndcap_VM_mobile_1X1_0003_S1-DIM-ANGLE.png
UD-ShapedEndcap_VM_mobile_1X1_0012_UD.png
UD-ShapedEndcap_VM_mobile_1X1_0007_S1_L.png
UD-ShapedEndcap_VM_mobile_1X1_0006_S1_R.png
UD-ShapedEndcap_VM_mobile_1X1_0011_S2_L.png
UD-ShapedEndcap_VM_mobile_1X1_0010_S2_R.png
UD-ShapedEndcap_VM_mobile_1X1_0009_S3_R.png
UD-ShapedEndcap_VM_mobile_1X1_0008_S3_L.png
UD-ShapedEndcap_VM_mobile_1X1_0000_S2-DIM-TOP.png
UD-ShapedEndcap_VM_mobile_1X1_0001_S2-DIM-SIDE.png
UD-ShapedEndcap_VM_mobile_1X1_0002_S2-COVER.png
UD-ShapedEndcap_VM_mobile_1X1_0004_S2-DIM-ANGLE.png

BIG BUSH BROW
ULTA PROMO TABLE + GONDOLA FOCUS

UD-BrowNTU_DIM-VM_1X1_0004_Full-Dim.png
UD-BrowNTU_DIM-VM_1X1_0002_Side-Dim.png
UD-BrowNTU_DIM-VM_1X1_0003_Front-Dim.png
UD-BrowNTU_VM_1X1_0005_Brow-types.png
UD-BrowNTU_VM_1X1_0002_BASE.png
UD-BrowNTU_VM_1X1_0007_CARD-1.png
UD-BrowNTU_VM_1X1_0001_BASE-copy.png
UD-BrowNTU_VM_1X1_0006_CARD-2.png

TUBE JOB MASCARA + LIQUID STICK
UTLA SMALL ETAGERE

UD-TubeJob_small-etagere_DIM-VM_1X1_0004_Full-Dim.png
UD-TubeJob_small-etagere_DIM-VM_1X1_0003_Side-Dim.png
UD-TubeJob_small-etagere_DIM-VM_1X1_0002_Top-Dim.png
UD-TubeJob_small-etagere_DIM-VM_1X1_0000_swatch-Dim.png
IMG_5016.jpg
IMG_5031.jpg
IMG_5011.jpg
UD-TubeJob_small-etagere_DIM-VM_1X1_0001_LS-Dim.png
IMG_5012.jpg
IMG_5033.jpg
IMG_5034.jpg
UD-tube-job-etagere_VM_1x1_0000_Layer-1.png
UD-tube-job-etagere_VM_1x1_0001_Layer-1.png

TUBE JOB MASCARA + LIQUID STICK
GONDOLA FOCUS/GLORIFIER DESIGN

Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0001_IRL-2.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0005_angle1.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0003_front-1.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0006_On-TT.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0000_IRL-3.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0004_angle2.png
Gondola_TubeJob_Glorifier_Sephora_2bay_2026_1x1_0002_front-2.png

OG NAKED PALETTE
ULTA FRONT OF STORE FIXTURE

OG NAKED PALETTE
ULTA FRONT OF STORE FIXTURE + GONDOLA FOCUS

UD-NAKED-OG_VM_0000_LargeBox.png
UD-NAKED-OG_VM_0004_Banner_Left.png
UD-NAKED-OG_VM_0003_Banner_Right.png
UD-NAKED-OG_VM_0002_WRAP-SIDE.png
UD-NAKED-OG_VM_0001_model.png

DOUBLE SIDED
UTLA LARGE ETAGERE

UD-ANSS_SHAPED_ETAGERE_1X1_0007_ANSS-DIM.png
UD-ANSS_SHAPED_ETAGERE_1X1_0006_SHAPED-DIM.png
UD-ANSS_SHAPED_ETAGERE_1X1_0005_SIDE-DIM.png
UD-ANSS_SHAPED_ETAGERE_1X1_0000_SHAPED-VISUAL_2.png
UD-ANSS_SHAPED_ETAGERE_1X1_0001_SHAPED-VISUAL_1.png
UD-ANSS_SHAPED_ETAGERE_1X1_0004_ANSS-VISUAL-OG.png
UD-ANSS_SHAPED_ETAGERE_1X1_0003_ANSS-VISUAL-MATTE.png
UD-ANSS_SHAPED_ETAGERE_1X1_0002_ANSS-VISUAL-GLOW.png

ALL NIGHTER SETTING SPRAY
GONDOLA FOCUS DESIGN

VICE LIPSTICK
VISUAL MERCHANDISING GUIDELINE

NAKED HONEY

UD-Honey_6bay_4x3_0000_Layer-1.png
ULTA nested table unit
ULTA endcap
Sephora front of the store
Macy's gondola focus

URBAN DECAY X BASQUIAT

ULTA nested table unit
Sephora endcap
Sephora store of the future
SiJCP high capacity table

FACE BOND FOUNDATION

ULTA large etagere
Macy's CSV tower
ULTA large etagere
ULTA 6Bay focus

UD STREET STYLE BROW

ULTA nested table unit
ULTA 6 bay focus
ULTA small etagere
UD-Street-style-brow_VM_0002_SiJCP.png
UD-Street-style-brow_VM_0000_Lightbox-2.png
UD-Street-style-brow_VM_0001_Lightbox-1.png
UD-Street-style-brow_VM_0003_focus.png
Graphic intention

ALL NIGHTER VITAMIN C

Kohl's tip tower
Sephora beauty studio
ULTA small etagere
Etagere display
UD-Vit-C_VM_0000_3-bay.png
UD-Vit-C_VM_0000_6-bay.png

ULTRAVIOLET

UTLA nested table unit
UD-ULTRA-VIOLET_VM_0000_3BAY.png
Sephora endcap
Sephora SOFT endcap

NAKED CHERRY

UTLA encap
Gondola focus unit
3-tier display
Macy's CSV tower
UD-CHERRY_VM_0002_Travel-retail.png
UD-CHERRY_VM_0003_endcap.png
UD-CHERRY_VM_0000_Lightbox-2.png
UD-CHERRY_VM_0001_Lightbox-1.png
FSS Windows 18HOL2 (MER-9270)_FI_36X60_Model_lr.jpg
FSS Windows 18HOL2 (MER-9270)_FI_36X60_Artistry_lr.jpg

OTHER FUN PROJECTS

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OTHER FUN PROJECTS •

UD miscellaneous_VM_SN_ENDCAP.png
UD-miscellaneous_VM_0007_Moodust-Endcap.png
UD-miscellaneous_VM_0006_AN-CONCEALER.png
UD-miscellaneous_VM_0003_Get-Unreal.png
UD-miscellaneous_VM_0002_rehab.png
UD-miscellaneous_VM_0004_Vice-Revival.png
UD-miscellaneous_VM_0001_PrepPrimeSpray-FOCUS.png
UD-miscellaneous_VM_0008_Nocturnal-NTU.png
UD-miscellaneous_VM_0005_NR-NTU.png